EBBSC: A Balanced Scorecard-Based Framework for Strategic E-Business Management

نویسندگان

  • Fen Wang
  • Guisseppi A. Forgionne
چکیده

E-business is far more about strategy than technology, and the strategy of e-business is very important in today’s dynamic and competitive environment. In this article, we describe a balanced scorecard-based framework in detail and discuss its potential e-business uses. This framework enables e-business managers to plan and allocate resources more effectively and align strategic objectives with performance results. It also provides a stable point of reference for e-businesses to understand and manage the fundamental changes introduced by e-business initiatives. INTRODUCTION

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عنوان ژورنال:
  • IJEBR

دوره 3  شماره 

صفحات  -

تاریخ انتشار 2007